Digital Diplomacy as a New Arena Of Soft Power: The Perceptual Competition of Kosovo and Albania in the Balkans
Ebru Gögerçin
IDEFE Publication, 2026
8 pp.
DOI: 10.51331/perspective15
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- How have Kosovo and Albania, as resource-constrained Balkan states, used digital diplomacy to shape international perceptions and build legitimacy
- To what extent can digital diplomacy substitute traditional diplomatic tools, and how does it affect power imbalances for small states. What structural limits define its effectiveness
- To what extent do the digital narratives promoted by Kosovo and Albania align with their actual political and economic conditions
- In a competitive Balkan environment, how do Kosovo and Albania’s digital soft power strategies influence the long-term struggle for digital cultural influence among the European Union, Russia, China, and Türkiye
